Offbeat Awarded #1 Spot On The Bulldog 100 List From The University of Georgia

February 12, 2022

The Bulldog 100 List recognizes the 100 fastest growing businesses owned or operated by UGA alumni

The University of Georgia Alumni Association recognized the fastest-growing companies owned or led by UGA alumni during the thirteenth annual Bulldog 100 Celebration on Feb. 5 in the West End Zone of Sanford Stadium in Athens, Georgia.

The 2022 fastest-growing business, Offbeat Media Group, boasts four UGA graduates at the helm: Shepherd Ogden (BBA ’18), CEO and co-founder, Bailey Grady (BBA ’19), COO and co-founder, Christopher Travers (BBA ’17), COO and co-founder and Kevin Planovsky (ABJ ’05), advisor.

Atlanta-based Offbeat Media Group is a leading digital influence and media company that owns, builds, and brokers a global social media network of publishers and virtual influencers. With investments from venture capitalists like Mark Cuban, and groups like Atlanta Ventures, Offbeat’s clients sit at the intersection of lifestyle, culture and entertainment. Some of those clients include TikTok, McDonald’s, Twitch, Cameo, Netflix, Warner Music Group.

“We are the product of what young entrepreneurs can do here at UGA,” said Shepherd Ogden. “I expect we’ll see many more companies like ours started by students that are in school right now because of the resources being dedicated by the university. Our UGA mentors and programs like the New Media Institute and Innovation District have been incredibly helpful.”

Ogden continued, “If there’s something I can ask everyone to do, it’s to continue to help student entrepreneurs. That’s the reason we’re standing here today, because of the help we were given at UGA.”

Bulldog 100 companies were ranked, regardless of size, by evaluating their three-year compounded annual growth rates. The Atlanta office of Warren Averett CPAs and Advisors—a Bulldog 100 partner since the program began in 2009—verifies the information submitted by each company and determines the ranked list. On average, companies in the 2022 Bulldog 100 grew by 44 percent each year from 2019-2021.

Nominations were accepted from February to July 2021. UGA received 367 nominations for the 2022 Bulldog 100. Each organization must have been in business since 2018, experienced revenues over $100,000 for the calendar year 2019, and be owned or operated by a former UGA student who owns at least half of the company or is the CEO, president or managing partner.

To view the complete list of 2022 Bulldog 100 businesses, visit

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