TikTok is defined by many metrics as the most popular social media platform for youth marketing, it is the perfect place to showcase your brand's creativity and connect with users all over the world.
It is no secret, TikTok keeps breaking records in the worlds of social media, sales, and marketing. In 2021, the video-based app surpassed Google as the most visited website of the year and surpassed Facebook as the most downloaded app of the year.
You may be thinking to yourself ‘but my brand is X odd niche’ or ‘My consumers are not just Gen Z, so I don’t belong on TikTok.’ This is where you are wrong. TikTok allows for even the most obscure interests, concentrations, or products to thrive.
Here are five reasons why your brand should consider marketing on TikTok:
In September of 2021, TikTok boasted over 1 billion active users (1/8th of Earth’s population is active on TikTok, talk about reach!) and by October 2021, the company's data showed that marketers could reach 824.5 million users aged 18 and above by advertising on the platform. There are few other marketing avenues that allow for that kind of reach and discoverability. Until you are creating on the app, you don’t know what consumers you are missing out on!
TikTok has been redefining influencer marketing across the world since its global launch. Influencers on TikTok have an average engagement rate of 17.96% compared to the 3.86% and 1.63% engagement rates on Instagram and Youtube, respectively. What does a double-digit engagement rate mean? It is not just exposure for your brand that proper TikTok marketing can deliver, it is interactions with your product, it is affinity being built. Working with influencers on TikTok is definitely a game-changer, but only when executed properly. You will want to work with experienced teams that bring unparalleled knowledge of the platform and its trends. Luckily, we know of a team that infuses the world’s top brands into TikTok seamlessly and delivers unbelievable results.
It has been proven time and time again, TikTok creates more viral moments than on any other social media platform. TikTok's algorithm does not prioritize follower count for content visibility; instead, the platform favors quality and engagement. Meaning, the proper content can resonate with millions! Creativity and proper knowledge of trends are the keys to having your brand’s campaign be the next big thing on TikTok.
TikTok offers a wide range of ads, diversifying the marketing opportunities on the platform. There are five kinds of ads: In-feed ads, top-view ads, branded takeover, branded hashtag challenges, and branded effects. Each of these ads is effective in its own ways and should be used in tandem with a well-thought-out and planned marketing strategy with a team who understands how the users act on the platform. The multitude of opportunities for branded content on TikTok additionally allows for multi-stage campaigns that target and retarget your target demographic so it appears you are organically the talk of the app!
TikTok is by far the best platform for marketing to Gen Z. As a matter of fact, TikTok is officially the most popular app among American youth; 63% of Gen Z youth use TikTok daily, compared to 57% and 54% using Instagram and Snapchat, respectively. The youngest generation is on the app and interacting with the content that fits their interests.
TikTok has undeniable marketing opportunities for basically every single brand. From niche products to SaaS service offerings, TikTok can unlock consumers and loyal advocates in minutes. But, the platform is incredibly powerful in both ways, if brands approach the platform in in-organic or off-putting ways, the impact can be disastrous. We cannot emphasize enough how important it is to work with the right team on this platform.
If you are ready to get started, contact Offbeat below and let us help your brand claim its space on the most popular social media platform!