Offbeat Newsroom

News
5.9.2022
Zero to Hero, our Virtual Influencer is One of the Fastest-Growing in the Space, Gaining 100k Followers in a Month
Case Study
5.4.2022
Offbeat Helps The Cheesecake Factory and DoorDash Activate on TikTok with Successful College Athlete Campaign
Research
4.15.2022
The Essential Web3 Terminology Everyone Should Know
Research
4.13.2022
TikTok Announces Their AR Development Platform, Effect House, is Now Available to the Public
News
4.5.2022
Offbeat Employees Fly Into Atlanta To Celebrate The First Quarter of 2022 Together
News
4.4.2022
Virtual Influencer Zero More Than Doubles TikTok Following in Just Two Weeks
Research
4.1.2022
What Brands Need to Know to Accelerate Their Commerce on TikTok in 2022
Research
3.16.2022
Five Reasons All Brands Belong On TikTok: It Is Not Too Late For Your Brand!
News
2.25.2022
Offbeat Reaches More Than 240 Million Views With Viral 'Toxic Trait' Effect on TikTok
News
2.23.2022
Comedy Takes Over Offbeat’s Virtual Clubhouse: Cheers to An Employee Happy Hour in the Metaverse!
Case Study
2.22.2022
Sony Music Wanted to Drive Awareness to Noizu: So Offbeat Delivered Over 250k Streams
Research
2.18.2022
An Analysis of Super Bowl LVI's Ad Spots With Key Lessons For Digital Marketers
News
2.12.2022
Offbeat Awarded #1 Spot On The Bulldog 100 List From The University of Georgia
Press Release
2.9.2022
Samsung Premieres Galaxy S22 In World’s First Metaverse Live Video Shopping Event with Virtual Influencer Zero
Press Release
2.2.2022
Announcing Launch of Zero and the Nexus Universe
News
1.25.2022
Offbeat Creates Augmented Reality Lens on Instagram, Amassing 70M+ Impressions
Case Study
1.19.2022
Offbeat Helps Rapper Young Thug Gain Over 1 Million Spotify Streams in Just Two Weeks
Research
1.10.2022
What is the Metaverse? The Basic Principles of An Increasingly Digitized World
News
12.14.2021
Offbeat Launches Virtual Clubhouse with POAP NFT for Employees
Case Study
9.20.2021
Offbeat Drives Formula E Brand Awareness Through Virtual Influencer Partnership on TikTok
Launch
9.7.2021
Announcing the Launch of Offbeat’s Newest Show: World Record Week
Case Study
9.2.2021
Offbeat Takes TikTok To #1 App Worldwide with Multi-Platform, Multi-Year Campaign
Case Study
8.24.2021
Offbeat Delivers 10x ROI for Mobile App Amplification Campaign

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